Southwest BBQ flavors inspired by New England. Smoked paprika, ancho chile, cumin and jalapeno blend with organic Maine-produced maple sugar, and thyme. Sweet and spicy notes blended with powdered white vinegar, sea salt, and black pepper to create a harmonious balance. We held back on the salt, as any good rub need be generously applied. This is an all-purpose blend for all you barbeque lovers out there.